Tortuga operates with a focus on constructing consumer brands from scratch, employing an in-house approach that allows for the development of an array of products on an expansive scale. The company's team, characterized by its growth, talent, and curiosity, collaborates harmoniously to optimize the reach of its online consumer base. Their joint efforts are dedicated to crafting impactful and purpose-driven brands and products. Under two primary banners, Macros and Soulara, Tortuga primarily operates.
At Macros, the guiding belief is that taste and nutrition need not be mutually exclusive. The company takes pride in its provision of delectable, nutritionally balanced menus, carefully curated to encompass both macro and micronutrients essential for optimal well-being, catering to the needs of individuals and families alike.