Lady Milan, originating from Vancouver, Canada in 2012, specializes in fashion-forward, elegant business attire. As they prepare to launch in Sydney, their focus lies in digital and social media marketing.
In Canada, the brand collaborated with various fashion schools, using their business as a real-life assignment for marketing students, providing exposure while offering unpaid internships in design and marketing. This led to the hiring of students and recent graduates in a short period.
Their imminent launch involves two lines: a dress line with substantial press releases and materials from their Canadian endeavors, aiming to reach their target market and generate pre-orders before production. The second line, a scrub line, draws inspiration from Lady Milan's looks, offering potential cross-marketing opportunities, details of which will be discussed further in meetings.