Job Summary: The Event Sponsorship Sales Executive is responsible for identifying, negotiating, and securing sponsorships for events and conferences. This role involves developing relationships with potential sponsors, creating sponsorship packages, and meeting or exceeding revenue targets.
Responsibilities:
- Identify and Prospect Sponsors:
- Research and identify potential sponsors that align with the event's target audience and goals.
- Create a comprehensive list of prospective sponsors.
- Develop Sponsorship Packages:
- Create attractive and tailored sponsorship packages that meet the needs and objectives of potential sponsors.
- Ensure packages offer value and align with sponsor goals.
- Sales and Negotiation:
- Reach out to potential sponsors and initiate conversations.
- Effectively communicate the benefits of sponsorship.
- Negotiate sponsorship terms, pricing, and deliverables.
- Close sponsorship deals and secure agreements.
- Relationship Building:
- Build and maintain strong relationships with sponsors, ensuring their needs are met throughout the sponsorship cycle.
- Foster long-term partnerships and repeat sponsorships.
- Contract Management:
- Prepare and review sponsorship contracts, ensuring all terms and obligations are clearly defined.
- Collect necessary payments and paperwork.
- Collaboration:
- Collaborate with event organizers and marketing teams to align sponsorship opportunities with event objectives.
- Reporting and Analysis:
- Track and report on sponsorship sales progress.
- Analyze the effectiveness of sponsorship packages and adjust strategies as needed.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Experience in sponsorship sales, event marketing, or a related role will be a plus.
- Keen to learn about the events industry and sponsorship trends.
- Excellent communication, negotiation, and presentation skills.
- Ability to build and maintain strong professional relationships.
- Results-driven and committed to meeting or exceeding revenue targets.
- Highly organized, detail-oriented, and able to manage multiple sponsorships simultaneously.
- Flexibility to travel and attend events as required.
- Creative thinking and problem-solving skills.
Additional Information
Just as no two days are the same, at Informa Connect we recognise that no two people are the same, putting diversity and inclusivity at the heart of what we do. This doesn’t happen by chance. We actively work to create a shared culture. It’s a place where individuals bring their own experience and insights to discover new opportunities and build a varied career. We want you to thrive as part of a fantastic community. We champion you.