Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Benefit was founded in 1976 by twins Jean & Jane Ford in San Francisco, and it has been making our their rules, shaking up the status quo, and serving up inventive beauty solutions with a side of laughter & fun ever since. Today, they are in 59 countries with more than 3,000 BrowBars & 5,000 trained beauty service experts worldwide.
Benefit was built on the belief that, above all else, beauty should be fun and make you feel good. Every new beauty product or service they dream up is about igniting joy—to surprise & delight you, to inspire you to be fearless, to invite you in on the fun.
And while it IS always about fun at Benefit, their team of innovators behind the brand are serious about creating unexpected answers to unmet beauty needs. Fueled by the rule-breaking spirit of their founders, Benefit revolutionized beauty products & services, providing uncomplicated solutions with a creative twist that always pack a punch. Benefit was the brand that brought brow waxing out of the back room & into the front of the shop, and eventually, we became the No. 1 brow brand worldwide*. It is also true pore experts, selling one POREfessional pore primer every 12 seconds in 2020**, and leads in lashes as the No. 1 prestige mascara brand in the US & UK***. As you can see, Benefit is the ultimate beauty destination for products, services and a daily dose of feel-good vibes.