Team Sports Marketing Intern null

About Red Bull Australia

Since its inception in 1987, Red Bull has been driven by its mission to energize both individuals and innovative concepts. With a presence in over 170 nations and annual sales exceeding 7.9 billion cans, Red Bull has established itself as a worldwide phenomenon. This achievement stems from the unwavering commitment and enthusiasm of its workforce, who embody the core values of the Red Bull brand. The pursuit of excellence and constant refinement are integral to Red Bull's journey toward becoming the premier energy drink globally, reflecting a culture of continuous improvement and innovation.

Your role

As a Team Sports Marketing Intern, your role focuses on promoting Red Bull Energy Drink within various sports, particularly AFL, AFLW, T20 Big Bash, Soccer, and Basketball. You will be expected to build relationships with players and clubs at both amateur and professional levels, educate them about the product, and enhance its visibility and reputation within these communities. This is a fixed-term, part-time role (25 hours per week) for 12 months, starting mid-Jan or early Feb 2024.

Responsibilities:

• Building product trial and trust with AFL/AFLW & VFL players & clubs
  • Build and maintain strong relationships with AFL/AFLW & VFL clubs, educate key decision-makers about Red Bull's benefits, and develop a sustainable product seeding program. This includes exploring collaborations with the AFL Players Association and ensuring Red Bull's presence in key AFL venues.
  • Communicate the benefits of Red Bull in a regulatory compliant manner to all AFL/AFLW clubs and high-performance teams, with initiatives to promote product trial and trust, and maintain an ongoing delivery schedule for product distribution.
  • Support the Product Expert in organizing the AFL High-Performance summit and manage a list of top-performing AFL/AFLW players who use Red Bull, promoting the product's relevance in sport occasions.
• AFL/AFLW content creators & opinion leaders
  • Establish and manage relationships with AFL-specific content and audio opinion leaders to increase Red Bull Energy Drink's visibility and reach.
  • Coordinate with state-field marketing teams and the national opinion leader manager, while also developing a list of credible creator talents for brand exposure.
  • Formulate plans for Tier 1 opinion leaders' content integration and collaborate with the Athlete Marketing team to ensure a unified marketing strategy for AFL players and sourcing leads for future athlete signings.
• Soccer, basketball, T20 Big Bash & other team sports
  • Develop a list of top-performing T20 Big Bash, Soccer, and Basketball players who use Red Bull, and promote the product's relevance by regularly providing it during sports occasions.
  • Construct and present a detailed strategy on how to impact key team sports, outlining targets, key deadlines, task prioritisation, and required business support.
  • Proactively identify opportunities in other key team sports where the product fits well, and manage consumer team sport-related enquiries by coordinating with the local Field Marketing team.

Work-life balance

The promotion of work-life balance is evident in Red Bull's approach to fostering creativity through in-person collaboration, creating vibrant hubs of innovation. They encourage the concept of "giving wiiings" in the workplace. The hiring team will engage in discussions regarding remote work, office attendance, and home office regulations, ensuring a thoughtful consideration of various work arrangements to support a balanced professional and personal life.

Company culture

The working environment at Red Bull embodies the essence of the brand culture: fostering creativity through collaborative spaces, facilitating productivity with thoughtfully designed work areas, and enabling seamless communication across Australia and globally through fully connected meeting rooms. These facilities cater to the diverse needs of employees, providing support for their daily routines while also offering communal spaces for socializing and shared celebrations.

About you

Your areas of knowledge and expertise that matter most for this role:

• You are studying Sports Science, Nutrition, or Sports Marketing and/or have 2+ year’s experience in AFL/AFLW/State League industry / club / player.

Source

The following sources were used in researching this page:

• jobs.redbull.com