Working with creative brand activation agency Not So Normal Productions, Executive Producer Jane Dillon and the creative genius of Lucienne Hemingway of Curious By Design, this multi-level activation invited fans to embrace the electrifying energy of all the FIFA Women's World Cup Australia & New Zealand 2023™ action, play with the Official Match Ball of the FIFA Women’s World Cup, meet and greet Tillies players, create a personalised player card and more.